When starting a business, the common reflex is to replicate an existing strategy: that of a competitor, a method seen in training, a standard plan. The Rule of Me starts from a different starting point: oneself, one’s actual skills, and the ability to make decisions to build a business that lasts over time.
Building Your Business Offer from a Ground Constraint
A generalist business management consultant spends months prospecting without landing a contract. The same profile, repositioned to focus on the cash flow of construction artisans, signs its first contracts within a few weeks. The difference lies not in the market, but in the precision of the offer.
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The Rule of Me formalizes this observation: a solid offer starts from a mastered know-how, not from an opportunity spotted from afar. One does not choose a sector simply because it is promising. One identifies what they can do better or differently, and then checks if clients face this specific problem.
Concretely, one lists the situations where people have asked us for help, paid for a service, or sought advice. This is not an introspective exercise. It is an audit of operational skills. We explore in detail the business on The Rule of Me to understand how this approach translates into a structured method, from defining the offer to sales strategy.
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The classic trap remains wanting to address everyone. Specificity is not a limitation; it is a commercial accelerator: it makes the message clearer, targeting more effective, and credibility immediate.
Sales Strategy: The Role Entrepreneurs Neglect First
One can have the best offer in the world. If one does not dare to propose it or if no one sees it, the project fades away in silence. The Rule of Me places sales at the center of the approach: selling is the primary responsibility of the leader.
At the start of an activity, the majority of work time should go towards prospecting and client relations. Not towards content creation, website perfection, or the third redesign of the logo.
Talk About Your Offer Before Perfecting It
We often wait to be ready. We refine the product for weeks. The Rule of Me encourages doing the opposite: propose first, adjust later based on client feedback.
If no client buys after several weeks of active prospecting, three scenarios arise:
- The offer is poorly formulated or poorly positioned. The problem solved is not clear to the prospect, or the price does not match the perceived value. We reformulate and retest.
- The offer does not meet a real need. We pivot based on the objections received during commercial exchanges.
- Visibility is insufficient. We simply have not talked about our offer to enough people. Before changing anything, we double the volume of prospecting.
In all three cases, it is the contact with the field that decides. Not solitary reflection.
Time Management and Decision-Making for the Entrepreneur
An entrepreneur hesitates between two directions. They consult, compare, reflect for three weeks, and during this time do nothing. This is not laziness. It is often a symptom of a lack of clear criteria to make a decision.
The Rule of Me gives central importance to the ability to decide quickly. Not out of impulsiveness, but because delaying a decision often costs more than making a mistake.
Define Your Own Decision-Making Rules
A concrete method consists of asking three questions before each structuring choice:
- Does this decision directly bring me closer to a revenue goal in the next three months?
- Are the consequences of a bad choice reversible? If so, we proceed without waiting for certainty.
- Can this action be delegated or automated? If so, we delegate it and focus on what requires our own expertise.
These filters do not guarantee the success of every decision. Feedback varies on this point depending on the sector and the maturity stage of the business. However, they eliminate the paralysis that consumes entire weeks.
Financial Management Rules: What The Rule of Me Translates into Practice
Managing one’s money is something everyone recommends. Few explain what to do on a daily basis. The Rule of Me translates this advice into an operational principle: separate business money from personal money from the very first euro earned.
A dedicated bank account, a pre-set salary threshold, a percentage systematically set aside for upcoming expenses. These three elements require no accounting skills. Just discipline.
The other structuring financial point concerns setting prices. Many beginner entrepreneurs set their prices by looking at the competition. The Rule of Me proposes an inverted calculation: how many clients per month, at what price, to cover expenses and meet revenue goals. The price derives from the cost structure, not the market.
This calculation sometimes results in prices higher than average. It is a useful signal: either we justify the difference with a higher perceived value, or we reduce our costs. The decision then rests on concrete data, not intuition.
Three habits summarize the method: actively prospect each week, decide based on pre-defined criteria, and manage finances with simple rules applied without exception. The rest adjusts over time based on field feedback.